Tiger in the Rain


Having worked within the Korean fashion industry for more than 15 years, Jung-Sun-Lee got to a point where she was tired of seeing the same designs year in, year out and so founded her independent label Tiger In The Rain. Aiming to break the uncomfortable prejudice towards the existing rock n roll stereotype she instead wanted to highlight the luxury elements within the spirit of rock. Pieces are deconstructed; reworked; and made into a new and exciting version of its previous self, celebrating the fundamental concept of 'redefinition of aged taste'.


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