The brainchild of creative designer, Jenny Kim, the sheer success of the now cult China-based fashion giant MO&Co. lies in its sheer versatility. Borne of Kim’s inability to find designs she want to wear, the brand, which debuted in 2004, is now one of China’s most successful homegrown talents. A marvellous medley of fashion-forward yet ultimately classic, edgy yet fundamentally minimalist and feminine separates, the brand uses a combination of trend-led patterns, prints and fabrics, in a wide range of styles and silhouettes, sure to suit any discerning fashion follower.
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