General Idea

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Designs that look complicated yet simple is a concept that General Idea Founder and Chief Designer, Choi Bum Suk, manages with aplomb. Hailing from the wonderfully fashion-forward, quirky town of Seoul, Korea, Choi takes his inspiration from his ever-evolving city for a collection that includes simple yet delicately decadent structured shirts, cropped trousers and asymmetrical dresses, all in a pared-down colour palette. Now a firm favourite of New York Fashion Week, Choi proves that with clever tailoring and elegant design, even the simplest of pieces can make the strongest statements.

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9 results

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  • General Idea

    Wide-leg Trousers

    Regular Price: AUD 266.20

    Special Price AUD 186.34

  • General Idea

    Oversized Graphic T-shirt

    Regular Price: AUD 133.10

    Special Price AUD 93.17

  • General Idea

    Distressed Slim-fit Jeans

    Regular Price: AUD 310.97

    Special Price AUD 217.68

  • General Idea

    Printed Hem Shorts

    Regular Price: AUD 221.43

    Special Price AUD 155.00

  • General Idea

    Patch-pocket Oversized Jacket

    Regular Price: AUD 399.30

    Special Price AUD 279.51

  • General Idea

    Pullover Shirt

    Regular Price: AUD 176.66

    Special Price AUD 123.66

  • General Idea

    Sleeveless Coat

    Regular Price: AUD 487.63

    Special Price AUD 341.34

  • General Idea

    Sleeveless Pullover Shirt

    Regular Price: AUD 133.10

    Special Price AUD 93.17

  • General Idea

    Oversized Shirt

    Regular Price: AUD 310.97

    Special Price AUD 217.68